A shopkeeper labeled the price of his articles in order to earn a profit of $30 \%$ on the cost price. He, then, sold the articles by offering a discount of $10 \%$ on the labelled price. What is the actual rate of profit he earned in the deal? (in $\%$)

  • A

    $18$

  • B

    $8$

  • C

    $20$

  • D

    $17$

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